“Content Marketing is all the marketing that’s left” – Seth Godin
Countless statistics back up Seth’s observation. Just to mention one, the CMI Digital Content Marketing Stats reveal that a whopping 72% of marketers saw a rise in the number of leads and engagement with content marketing.
Surprisingly though, a study from Zazzle Media reports that an alarming 60% of people find it hard to produce engaging content consistently!
Evidently, content marketing is no walk in the park. This means a business needs to lock in a lot of its resources to create top-notch content.
Outsourcing content marketing is a great way to get around this fix. Here are 6 benefits of content outsourcing:
- FOCUS ON KEY BUSINESS TASKS:
“Do what you do best and outsource the rest”, Peter Drucker summarised outsourcing in the 1990s.
Outsourcing content frees up your businesses’ precious time and human resources to focus on your core tasks. Perhaps you can bring that dream product to launch a couple of months early, or maybe you can put a robust training program in place with these freed-up resources.
- INCREASE ROI WITH SPECIALISED EXPERTISE:
Good content is surprisingly easy to miss, bad content is equally easy to spot!
Only a professional can handle content marketing properly for you to reap its real windfalls.
We humans are creatures of habits. We do best what we do repeatedly. A dedicated content marketer brings with him specialist knowledge and creative ideas honed by years of experience.
- DOUBLE BONANZA – ENJOY QUANTITY WITH QUALITY:
Content is words that lead to action.
Below-par content that doesn’t make your reader act is a wastage of your marketing dollars. Even worse, Google and other search engines penalize superfluous content.
With so many tasks involved like researching, planning, understanding buyer personas, outlines content goals, SEO, and guest posting, creating content at volumes is a full-time job. With outsourcing, you enjoy the best of both worlds – Quality content in large quantities!
- VALUABLE COST-SAVINGS AS AGAINST A SALARIED EMPLOYEE:
Hiring a full-time salaried employee comes with loads of perks and overhead. With outsourcing, you only pay the project cost. You do not have to pay when your hire is on sick leave, nor have his laptop repaired when he breaks it. Outsourcing is way cheaper.
- ENJOY FAST DELIVERIES EVEN ON TIGHT DEADLINES:
Outsourced content creators are paid on a per-word basis. They gain nothing by needless delays. You get fast timely deliveries even on tight deadlines.
Salaried employees naturally do not have these incentives to be as efficient.
- BREADTH WITH OPTIONS, DEPTH WITH NICHES:
With outsourcing, you can choose from a wide base of content creators. What’s more, you can benefit from the depth of each content creator’s expertise in his niche.
With such awesome advantages, outsourcing is the best way to accelerate your business into the growth fast-lane with the power of content marketing! Let us at CentPerWord write the quality content you need for your website and business, while you focus on growing your company!
